:root {
    --charcoal: #1F2428;
    --graphite: #3D4349;
    --orange: #FF781F;
    --slate: #8A8F98;
    --off-white: #FAFAF8;
    --white: #FFFFFF;
  }

  * { margin: 0; padding: 0; box-sizing: border-box; }

  html { scroll-behavior: smooth; }

  body {
    font-family: 'Montserrat', Arial, sans-serif;
    color: var(--charcoal);
    background: var(--off-white);
    line-height: 1.5;
  }

  a { color: inherit; text-decoration: none; }

  img { max-width: 100%; display: block; }

  .wrap {
    max-width: 1120px;
    margin: 0 auto;
    padding: 0 32px;
  }

  @media (max-width: 600px) {
    .wrap { padding: 0 20px; }
  }

  /* ---------- Header ---------- */

  header {
    position: sticky;
    top: 0;
    z-index: 50;
    background: var(--off-white);
  }

  .header-row {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 14px 32px;
    max-width: 1120px;
    margin: 0 auto;
  }

  @media (max-width: 600px) {
    .header-row { padding: 10px 20px; }
  }

  .logo-mark {
    width: auto;
    flex-shrink: 0;
    object-fit: contain;
  }

  .header-row > a {
    flex-shrink: 0;
  }

  .logo-mark-compact {
    height: 40px;
  }

  @media (max-width: 480px) {
    .logo-mark-compact { height: 32px; }
  }

  .logo-mark-hero {
    height: 100px;
  }

  @media (max-width: 480px) {
    .logo-mark-hero { height: 68px; }
  }

  .header-logo-row {
    display: flex;
    justify-content: center;
    padding: 22px 32px 6px;
  }

  .header-nav-row {
    padding-bottom: 4px;
  }

  .header-nav-row .header-row {
    justify-content: center;
  }

  nav {
    display: flex;
    align-items: center;
    gap: 12px;
  }

  nav a.nav-link {
    background: var(--graphite);
    color: var(--white);
    padding: 8px 14px;
    border-radius: 3px;
    font-size: 13px;
    font-weight: 700;
    white-space: nowrap;
  }

  nav a.nav-link:hover { background: var(--charcoal); }

  .btn-schedule {
    background: var(--orange);
    color: var(--white);
    padding: 8px 14px;
    border-radius: 3px;
    font-size: 13px;
    font-weight: 700;
    white-space: nowrap;
  }

  .btn-schedule:hover { background: #E56A18; }

  @media (max-width: 480px) {
    .btn-schedule { padding: 9px 14px; font-size: 12.5px; }
  }

  .nav-links-group { display: flex; gap: 8px; }

  .menu-toggle {
    display: none;
    flex-direction: column;
    justify-content: center;
    gap: 5px;
    width: 32px;
    height: 32px;
    border: none;
    background: none;
    cursor: pointer;
    padding: 0;
  }

  .menu-toggle span {
    display: block;
    height: 2px;
    width: 100%;
    background: var(--charcoal);
  }

  .mobile-nav {
    display: none;
    flex-direction: column;
    padding: 8px 20px 20px;
    background: var(--off-white);
    border-top: 1px solid rgba(31,36,40,0.08);
  }

  .mobile-nav a {
    padding: 14px 0;
    font-size: 15px;
    font-weight: 600;
    border-bottom: 1px solid rgba(31,36,40,0.08);
  }

  .mobile-nav a.mobile-schedule {
    margin-top: 14px;
    border-bottom: none;
    background: var(--charcoal);
    color: var(--off-white);
    text-align: center;
    border-radius: 3px;
    padding: 13px 0;
  }

  .mobile-nav.open { display: flex; }

  @media (max-width: 980px) {
    .nav-links-group { display: none; }
    .menu-toggle { display: flex; }
    .btn-schedule { display: none; }
  }

  /* ---------- Hero ---------- */

  .hero {
    padding: 56px 0 48px;
    position: relative;
    overflow: hidden;
  }

  @media (max-width: 600px) {
    .hero { padding: 36px 0 40px; }
  }

  .page-fox-bg {
    position: fixed;
    top: 50%;
    right: -140px;
    transform: translateY(calc(-50% + 70px));
    width: 900px;
    opacity: 0.12;
    z-index: -1;
    pointer-events: none;
    user-select: none;
  }

  @media (max-width: 860px) {
    .page-fox-bg { width: 620px; right: -120px; transform: translateY(calc(-50% + 55px)); }
  }

  @media (max-width: 600px) {
    .page-fox-bg { width: 420px; right: -85px; transform: translateY(calc(-50% + 45px)); }
  }

  .hero-grid {
    position: relative;
    z-index: 1;
    display: grid;
    grid-template-columns: 1.1fr 0.9fr;
    gap: 56px;
    align-items: center;
  }

  @media (max-width: 860px) {
    .hero-grid { grid-template-columns: 1fr; }
  }

  .hero h1 {
    font-size: clamp(34px, 5vw, 52px);
    font-weight: 800;
    line-height: 1.08;
    letter-spacing: -0.01em;
  }

  .hero h1 .accent { color: var(--orange); }

  .hero-sub {
    margin-top: 22px;
    font-size: 18px;
    color: #454B51;
    max-width: 480px;
    font-weight: 400;
  }

  .hero-ctas {
    margin-top: 34px;
    display: flex;
    gap: 16px;
    flex-wrap: wrap;
  }

  .btn-primary {
    background: var(--orange);
    color: var(--white);
    padding: 14px 28px;
    border-radius: 3px;
    font-weight: 700;
    font-size: 15px;
  }

  .btn-primary:hover { background: #E56A18; }

  .btn-secondary {
    border: 1.5px solid var(--charcoal);
    padding: 14px 28px;
    border-radius: 3px;
    font-weight: 600;
    font-size: 15px;
  }

  .btn-secondary:hover { background: var(--charcoal); color: var(--off-white); }

  /* Diagram: scattered tools -> one system */

  .system-diagram {
    background: var(--charcoal);
    border-radius: 6px;
    padding: 36px 28px;
    position: relative;
  }

  .diagram-label {
    font-size: 17px;
    font-weight: 800;
    color: var(--orange);
    letter-spacing: 0.06em;
    text-align: center;
    margin-bottom: 18px;
  }

  .scatter-row {
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    align-items: center;
    gap: 16px 20px;
    margin-bottom: 16px;
  }

  .scatter-row + .scatter-row {
    margin-top: 4px;
  }

  @media (max-width: 480px) {
    .scatter-row { justify-content: center; gap: 12px 14px; }
  }

  .tool-chip {
    background: rgba(255,255,255,0.07);
    border: 1px dashed rgba(255,255,255,0.24);
    color: var(--off-white);
    font-size: 14.5px;
    font-weight: 600;
    padding: 13px 20px;
    border-radius: 5px;
    box-shadow: 0 4px 10px rgba(0,0,0,0.2);
    transform: rotate(var(--r, 0deg));
  }

  .tool-chip .chip-dot {
    display: inline-block;
    width: 7px;
    height: 7px;
    border-radius: 50%;
    background: var(--orange);
    margin-right: 8px;
    vertical-align: middle;
  }

  .tool-chip:nth-child(1) { --r: -4deg; }
  .tool-chip:nth-child(2) { --r: 3deg; }
  .tool-chip:nth-child(3) { --r: -3deg; }
  .tool-chip:nth-child(4) { --r: 4deg; }
  .tool-chip:nth-child(5) { --r: -2deg; }
  .tool-chip:nth-child(6) { --r: 5deg; }
  .tool-chip:nth-child(7) { --r: -5deg; }

  .diagram-arrow {
    display: flex;
    justify-content: center;
    margin: 18px 0;
  }

  .diagram-arrow svg { width: 22px; height: 34px; }

  .system-box {
    background: var(--orange);
    color: var(--charcoal);
    border-radius: 4px;
    padding: 18px 20px;
    text-align: center;
  }

  .system-box .sys-title {
    font-size: 15px;
    font-weight: 800;
  }

  .system-box .sys-sub {
    font-size: 15px;
    font-weight: 600;
    margin-top: 3px;
    color: rgba(31,36,40,0.72);
  }

  /* ---------- Sections shared ---------- */

  section { padding: 48px 0; }

  @media (max-width: 600px) {
    section { padding: 32px 0; }
  }

  .section-eyebrow-free {
    font-size: 13px;
    font-weight: 700;
    color: var(--slate);
    margin-bottom: 10px;
  }

  h2.section-title {
    font-size: clamp(26px, 3.4vw, 34px);
    font-weight: 800;
    max-width: 620px;
  }

  .section-intro {
    font-size: 16px;
    color: #454B51;
    max-width: 560px;
    margin-top: 14px;
  }

  /* ---------- Problem / who it's for ---------- */

  .who-grid {
    margin-top: 44px;
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1px;
    background: rgba(31,36,40,0.12);
    border: 1px solid rgba(31,36,40,0.12);
  }

  @media (max-width: 760px) {
    .who-grid { grid-template-columns: 1fr; }
  }

  .who-card {
    background: var(--off-white);
    padding: 30px 26px;
  }

  .who-card p.signal {
    font-size: 15px;
    font-weight: 700;
    line-height: 1.4;
  }

  .who-fix {
    margin-top: 18px;
    padding-top: 16px;
    border-top: 1px solid rgba(31,36,40,0.1);
  }

  .who-fix-label {
    display: block;
    font-size: 11px;
    font-weight: 800;
    color: var(--orange);
    letter-spacing: 0.06em;
  }

  .who-card p.detail {
    margin-top: 6px;
    font-size: 14px;
    color: var(--slate);
  }

  /* ---------- Engagement model (sequence) ---------- */

  .model {
    background: var(--charcoal);
    color: var(--off-white);
  }

  .model h2.section-title, .model .section-eyebrow-free { color: var(--off-white); }
  .model .section-intro { color: rgba(250,250,248,0.72); }

  .steps {
    margin-top: 48px;
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 40px;
  }

  @media (max-width: 800px) {
    .steps { grid-template-columns: 1fr; gap: 36px; }
  }

  .step {
    border-top: 3px solid var(--orange);
    padding-top: 20px;
  }

  .step .step-num {
    font-size: 13px;
    font-weight: 700;
    color: var(--orange);
  }

  .step h3 {
    margin-top: 10px;
    font-size: 19px;
    font-weight: 700;
  }

  .step p {
    margin-top: 10px;
    font-size: 14.5px;
    color: rgba(250,250,248,0.68);
    line-height: 1.55;
  }

  /* ---------- Pricing ---------- */

  .pricing-step-label {
    margin-top: 40px;
    margin-bottom: 16px;
    font-size: 13px;
    font-weight: 700;
    color: var(--orange);
    letter-spacing: 0.04em;
  }

  .pricing-assessment {
    max-width: 640px;
  }

  .pricing-grid {
    margin-top: 0;
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 24px;
  }

  @media (max-width: 760px) {
    .pricing-grid { grid-template-columns: 1fr; }
  }

  .pricing-card {
    border: 1px solid rgba(31,36,40,0.12);
    border-radius: 6px;
    padding: 32px;
  }

  .pricing-card-active {
    border-color: var(--orange);
    border-width: 2px;
  }

  .pricing-tag {
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 0.04em;
    color: var(--slate);
    margin-bottom: 16px;
  }

  .pricing-card-active .pricing-tag { color: var(--orange); }

  .pricing-amount {
    font-size: 38px;
    font-weight: 800;
    margin-bottom: 14px;
  }

  .pricing-amount span {
    font-size: 16px;
    font-weight: 600;
    color: var(--slate);
    margin-left: 4px;
  }

  .pricing-desc {
    font-size: 14.5px;
    color: #454B51;
    line-height: 1.55;
  }

  /* ---------- About ---------- */

  .about-grid {
    margin-top: 40px;
    display: grid;
    grid-template-columns: 0.85fr 1.15fr;
    gap: 56px;
    align-items: start;
  }

  @media (max-width: 800px) {
    .about-grid { grid-template-columns: 1fr; }
  }

  .about-photo {
    width: 100%;
    border-radius: 4px;
    margin-bottom: 24px;
  }

  .about-quote {
    font-size: 16px;
    font-weight: 600;
    line-height: 1.45;
    color: var(--orange);
    border-left: 3px solid var(--orange);
    padding-left: 22px;
  }

  .about-body p {
    font-size: 15.5px;
    color: #454B51;
    margin-bottom: 16px;
  }

  .about-body p:last-child { margin-bottom: 0; }

  /* ---------- Areas we serve ---------- */

  .areas-grid {
    margin-top: 36px;
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
  }

  .area-chip {
    background: var(--white);
    border: 1.5px solid rgba(31,36,40,0.12);
    border-radius: 24px;
    padding: 11px 22px;
    font-size: 14.5px;
    font-weight: 700;
  }

  .area-chip .pin {
    color: var(--orange);
    margin-right: 6px;
  }


  /* ---------- Three pillars strip ---------- */

  .pillars-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 32px;
  }

  @media (max-width: 800px) {
    .pillars-grid { grid-template-columns: 1fr; gap: 28px; }
  }

  .pillar {
  }

  .pillar-icon {
    margin-bottom: 16px;
    text-align: center;
  }

  .pillar-divider {
    height: 3px;
    background: var(--orange);
    margin-bottom: 20px;
  }

  .pillar-tag {
    font-size: 13px;
    font-weight: 800;
    letter-spacing: 0.05em;
    color: var(--charcoal);
  }

  .pillar p {
    margin-top: 10px;
    font-size: 14.5px;
    color: var(--slate);
    line-height: 1.55;
  }

  /* ---------- Case study ---------- */

  .case-study {
    background: var(--white);
    border: 1px solid rgba(31,36,40,0.1);
    border-radius: 6px;
    padding: 40px;
  }

  .case-study-status {
    display: inline-block;
    font-size: 11.5px;
    font-weight: 700;
    color: var(--orange);
    letter-spacing: 0.04em;
    border: 1px solid var(--orange);
    border-radius: 20px;
    padding: 5px 14px;
    margin-bottom: 16px;
  }

  .case-study h3 {
    font-size: 22px;
    font-weight: 700;
    margin-bottom: 14px;
  }

  .case-study p {
    font-size: 15px;
    color: var(--slate);
    line-height: 1.6;
    max-width: 720px;
  }

  .case-study p + p {
    margin-top: 12px;
  }

  /* ---------- FAQ ---------- */

  .faq-list {
    margin-top: 36px;
    display: flex;
    flex-direction: column;
    gap: 28px;
    max-width: 760px;
  }

  .faq-q {
    font-size: 16px;
    font-weight: 700;
  }

  .faq-a {
    margin-top: 8px;
    font-size: 14.5px;
    color: var(--slate);
    line-height: 1.6;
  }

  /* ---------- Founding client ---------- */

  .founding {
    background: var(--white);
    border: 1px solid rgba(31,36,40,0.1);
    border-radius: 6px;
    padding: 40px;
    text-align: center;
  }

  .founding-inline {
    margin-top: 56px;
  }

  .founding > div {
    max-width: 520px;
    margin: 0 auto;
  }

  @media (max-width: 700px) {
    .founding { padding: 28px; }
  }

  .founding .tag {
    display: inline-block;
    font-size: 24px;
    font-weight: 800;
    color: var(--orange);
    letter-spacing: 0.02em;
    margin-bottom: 14px;
  }

  .founding h3 { font-size: 18px; font-weight: 700; line-height: 1.3; }

  .founding p { margin-top: 12px; font-size: 13.5px; color: var(--slate); }

  /* ---------- Contact / footer ---------- */

  .contact {
    text-align: center;
  }

  .contact h2.section-title { margin: 0 auto; }

  .contact .section-intro { margin: 14px auto 0; }

  .contact-ctas {
    margin-top: 32px;
    display: flex;
    justify-content: center;
    gap: 16px;
    flex-wrap: wrap;
  }

  .contact-info {
    margin-top: 52px;
    display: flex;
    justify-content: center;
    gap: 56px;
    flex-wrap: wrap;
    padding-top: 40px;
    border-top: 1px solid rgba(31,36,40,0.1);
  }

  .contact-info-item { text-align: center; }

  .contact-info-label {
    font-size: 12px;
    font-weight: 700;
    letter-spacing: 0.04em;
    color: var(--slate);
    margin-bottom: 8px;
  }

  .contact-info-value {
    font-size: 17px;
    font-weight: 600;
    color: var(--charcoal);
  }

  @media (max-width: 600px) {
    .contact-info { gap: 32px; margin-top: 44px; padding-top: 32px; }
  }

  footer {
    border-top: 1px solid rgba(31,36,40,0.1);
    padding: 32px 0;
  }

  .footer-row {
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 16px;
  }

  .footer-row img { height: 42px; }

  .footer-tagline {
    font-size: 12.5px;
    color: var(--slate);
  }